miércoles, 13 de julio de 2011

How to...

This time I will show a quickly way of how a Graphic Designer makes a logo and how important is for a company to have a logo.

Corporate Identity design
Corporate identity, sometimes seen written as ID, refers to the external “personality” projected by a corporation.
The first aspect of corporate identity has to do with branding. The logo is often the center of company branding, since it is an easily recognizable symbol which sets the corporation aside from other companies.

Its a creative process, which is composed by some steps, and here I go....

Step 1: Read and get some information
On this step you will need to find the information about the company. Read carefully and find some of the strengths about it.

Step 2: Consult and search for composite ideas.
Look for magazines, newspapers, get out the phone book, just go through and find logos. Look when you're driving down the road, just look at logos of companies and be aware of different types of logos. First of all find something similar, don't copy a logo, because number one you could get sued over that but find something maybe a style that you like.

Step 3: Prepare some sketches
This is where you will concentrate and try to find your creative point of view, you can start making some random lines to focus, and to relax a little bit. Then try to use composite ideas and make a composition.

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